Designing and Evaluating the GenAI Champion Role for SMEs

Mayer T, Schwehn TJ (2026)

Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2026

Conference Proceedings Title: Wirtschaftsinformatik Proceedings 2026

Event location: Linz AT

Abstract

Organizations are introducing GenAI champion roles to support the successful adoption of Generative Artificial Intelligence (GenAI). Despite this development, there is a lack of structured guidance on how such roles should be implemented, particularly in small- and medium-sized enterprises (SMEs). This research-in-progress proposes a five-step design science approach to address this issue. By integrating empirical insights on GenAI champion characteristics and SME-specific requirements, the study aims to derive actionable design guidelines and assess their impact through a longitudinal evaluation.

Authors with CRIS profile

Timo Mayer Schöller Endowed Chair for Information Systems (Digitalization in Business and Society) Tim-Julian Schwehn Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)

How to cite

APA:

Mayer, T., & Schwehn, T.-J. (2026). Designing and Evaluating the GenAI Champion Role for SMEs. In Wirtschaftsinformatik Proceedings 2026. Linz, AT.

MLA:

Mayer, Timo, and Tim-Julian Schwehn. "Designing and Evaluating the GenAI Champion Role for SMEs." Proceedings of the 21st International Conference on Wirtschaftsinformatik, Linz 2026.

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